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Give your curls the care they deserve with As I Am Cleansing Pudding Moisturising Cleanser 237ml, a unique pudding-textured formula that delivers gentle cleansing while deeply nourishing textured hair. Specially...
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The item with the Committed label has a lower environmental impact because it was made with sustainable materials or methods. We are committed to creating items that combine sustainability with style. Made with recycled cashmere and industril by products.
We advise routinely dusting your items with a gentle cleanser to preserve its look. Periodically, it may need to be softly wet with a mild detergent solution.
Give your curls the care they deserve with As I Am Cleansing Pudding Moisturising Cleanser 237ml, a unique pudding-textured formula that delivers gentle cleansing while deeply nourishing textured hair. Specially crafted for curly, coily, and natural hair types, this cleanser enhances strength, lustre, and manageability with every wash.
Enriched with coconut oil, castor oil, and shea butter, it infuses moisture into each strand, while tangerine extract and saw palmetto work to soothe the scalp, reduce irritation, and maintain balance. The sulfate-free formula ensures your hair is cleansed without stripping its natural oils, leaving curls soft, frizz-free, and easier to detangle.
Perfect for reducing breakage and maintaining a healthy scalp, this scalp-balancing cleanser helps you achieve hair that feels silky, hydrated, and beautifully defined.
Key Benefits:
How to Use:
Wet hair thoroughly. Apply a generous amount of cleanser to your palms and distribute it evenly through your hair. Lather and massage into the scalp. Leave on for up to 5 minutes, then detangle gently with a wide-tooth comb. Rinse well. Repeat if needed to remove buildup.
